Thursday, October 21, 2010

purturbed

i'm in my online classroom making my weekly contribution to one of the numerous and tedious discussion board questions. i contribute my answer regarding ethics in marketing - the question is pretty much "if you came across a competitors information, what would you do with it?" so i throw in some knowledge i have regarding privileged information and client confidentiality AND i discuss ethics in marketing, the pros and cons, i even had support to back up my point of view and...WHAM....smacked down by the professor for having knowledge outside the realm of the discussion...."your experience allows you knowledge in that area, but as marketers we may not know when to turn our backs..." blah blah blah..........since when was knowledge a bad thing? it's basic common sense anyways..........if private information "falls in your lap" do you abuse it and use it or do you do the ethical thing...HELLO, no brainer...if marketers can't figure that out than they have a lot more problems than i thought.

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